Your Marketing Matchmaker

Hey there! I'm Kristine, but you can call me your marketing wingwoman. I'm a passionate storyteller who thrives on understanding customers and crafting experiences that make them rave about your brand.

Sure, I have a keen eye for data and market trends, but don't let that fool you – I'm all about using those insights to unlock hidden opportunities and create marketing magic. Think of me as a brand whisperer, turning complex strategies into clear communication that elevates customer experiences and builds unshakeable loyalty.

But it's not all about the "me" show. I'm a firm believer in the power of teamwork. My superpower?Bringing different parts of a business together to create a unified brand identity, even amidst chaos. Think of me as the conductor of a brand symphony, collaborating with everyone from operations to HR to key stakeholders to make magic happen. ✨

As a visionary leader, I love inspiring teams to push boundaries and collaborate like champions. My ultimate goal? Helping you achieve those ambitious strategic plans and turn your brand into a market leader. So, are you ready to take your marketing to the next level?

Let's collaborate!

EXPERIENCE

Throughout my career, I have developed a dynamic skill set that encompasses marketing planning and execution, customer service, demand generation strategies, team leadership, and data analysis. I have cultivated extensive proficiency within the private equity sector, developing and executing compelling corporate narratives aligned with distinct investment theses. I have managed expansions of dynamic websites and the implementation of impactful brand development strategies, leading to sustained revenue expansion for portfolio companies.

My experience as the Vice President of Marketing at Lifework Education honed my ability to spearhead data-driven initiatives aimed at optimizing customer engagement and revenue growth.

At e. Republic, as a Senior Digital Marketing Manager, I nurtured robust client relationships, provided strategic guidance, and devised multifaceted digital advertising initiatives that enhanced revenue and surpassed client expectations. My ability to interpret data into actionable directives enabled sales teams to refine campaigns and retain clients effectively.

My role as Marketing Director at BestMed/Urgent Care/Primary Care involved orchestrating the rebranding of four business divisions within a regional healthcare entity, resulting in rapid expansion and enhanced employee job satisfaction. Additionally, my experience as a Product Marketing Manager at CivicPlus and Director of Marketing at HSI has equipped me with the expertise to craft compelling product positioning strategies, launch successful marketing campaigns, and drive revenue growth through effective sales enablement tools and manage large corporate events.

Lifework Education

Health & Safety Institute

Community Care Partners

Vice President of Marketing

Spearheaded data-driven marketing initiatives.
Lead initiatives focused on lead generation, customer engagement, and revenue growth.
Develop and execute comprehensive marketing strategies aligned with company objectives, market trends, and customer insights.
Served as the marketing leader setting brand standards, demand generation and customer engagement
Achieved enhanced data insights through integration of HubSpot Marketing Hub, resulting in improved lead source identification and conversion tracking for improved campaign optimization.
Led teams, cultivated team growth, devised operational optimization processes, and consolidated multiple brands under one unified umbrella, Lifework Education initiatives.

Community Care Partners

Health & Safety Institute

Community Care Partners

Marketing Director

Orchestrated rebranding of four business divisions within a regional healthcare entity under a unified, impactful brand.
Creation of new company name and logo, development of corporate culture strategy, establishment of visual branding elements, articulation of organizational mission, vision, and values.
Oversaw comprehensive multi-channel reputation management strategy, including social media messaging, patient programming, employee recognition programs, public relations, and thought leadership efforts.
Guided internal and external crisis communications for healthcare organizations during COVID-19 crisis.

Health & Safety Institute

Director of Loyalty Marketing

Built and implemented a targeted marketing campaign strategy tailored to existing customers.
Directed strategic and tactical efforts in customer retention marketing, including segmentation, customer profiling, creation of campaign messaging, and analysis of analytics.
Oversaw inbound marketing strategies while coordinating all digital and print communications.
Orchestrated planning and execution of tradeshows, international company conferences, and speaking engagements.
Managed all aspects of tradeshows and international conferences, including site selection, speaker arrangements, agenda development, and promotional activities.
Ensured customer loyalty and satisfaction by overseeing corporate retention strategy.

Your Marketing Matchmaker

EXPERIENCE

Lifework Education

Health & Safety Institute

Community Care Partners

Community Care Partners

Health & Safety Institute

Community Care Partners

Health & Safety Institute

Health & Safety Institute

Health & Safety Institute

Let's Connect the Pieces of Your Marketing Puzzle

UpRise Marketing

Send a Message!

Your Marketing Matchmaker

EXPERIENCE

Lifework Education

Health & Safety Institute

Community Care Partners

Community Care Partners

Health & Safety Institute

Community Care Partners

Health & Safety Institute

Health & Safety Institute

Health & Safety Institute

Let's Connect the Pieces of Your Marketing Puzzle

UpRise Marketing

Send a Message!

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